Hotel & Accommodation Marketing

Turn Guests into Returning Customers

At Squid Group, we specialize in helping hotels, motels, and Airbnbs maximize their digital presence with digital compendiums to high-converting social media campaigns and optimized booking websites.

Book Tekapo Example

Our Proven Digital Compendium System

Say goodbye to outdated paper compendiums. Our digital compendium system allows guests to scan a QR code and instantly access all the information about their stay—house rules, WiFi details, local recommendations, and more.

Why it works:

  • Lead Capture – Collect guest details for future marketing.
  • Direct Engagement – Stay connected with guests after their stay.
  • Easy Updates – Make changes in real-time without reprinting.
  • Eco-Friendly – Reduce paper waste and streamline operations.
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Social Media Campaigns for Promotions & Offers

Drive direct bookings and increase occupancy rates with strategic social media advertising. We craft engaging campaigns that promote special offers, seasonal deals, and loyalty programs—targeting the right audience at the right time.

What we offer:
Ad Management – Facebook, Instagram & Google Ads
Content Creation – High-quality images, videos & copywriting
Performance Tracking – Optimizing campaigns for maximum ROI

Queenstown House ecommerce website

Website Development with Integrated Booking Plugins

Your website is your most powerful sales tool. We create modern, mobile-friendly websites tailored for hotels and short-term rentals.

Key features:
  • Direct Booking System – Reduce reliance on third-party platforms.
  • Accommodation Listings – Showcase rooms with high-quality images & descriptions.
  • SEO & Performance Optimization – Get found by travelers searching online.

Let’s increase your direct bookings, boost your online visibility, and turn one-time guests into lifelong customers.