By carefully selecting appropriate keywords associated with your business or product we can help you advertise to your target audience through the use of Google Ads.
Leverage the power of Social Media to your advantage to connect your target audience with your brand, service or product.
Through the power of Facebook we can help you to build brand awareness, grow your online presence, gather leads, and sell your products and services.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Ecommerce SEO services for your online store. Whether you use Shopify, BigCommerce, Magento or a custom CMS, our SEO experts can help increase online sales.
Create a website or webpages that not only align with your brand but also create a user-friendly experience.
Use video to grow your business. Our team of creatives and videographers, can script, plan and execute your next video shoot.
E-commerce refers to the selling of physical goods, services or online products over a digital network.
Mar 20, 2020
Advertising on Facebook and social media has become incredibly user friendly, however it can often lead to in-house users not getting the most from their marketing spend.
With a Facebook ad you can provide much greater detail on who you are targeting and then capture this data and build audiences around key statistics like engagement, video views and/or lookalike audiences (similar people to those who have reacted to your post or website).
When advertising you either pay for the luxury of convenience (boosted post) or have the opportunity to deliver more unique and tailored ads to potential clients that fit their interests, demographics and/or location.
We do not like to use boost posts when advertising as not only are you shooting aimlessly, you cannot create conversions and clearly understand the results from your advertising. Whether these conversions are on Facebook or on your website through a landing page, it is important you understand the results from your advertising.
All businesses will have different objectives according to campaigns which can include video views, form fills, phone calls and website visits which can all be tracked. The first step is understanding your goals and your overall strategy before starting your advertising. If you would like to discuss whats best for your business, then don't hesitate to contact us.
We always recommend using a facebook ad as you can do the same thing and more! Boosted posts are a quick fix and simple solution to ensure Facebook can generate greater revenue, however if you want to get the most from your digital marketing we recommend getting someone involved to assist to ensure you are getting the best results.
We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia
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