By carefully selecting appropriate keywords associated with your business or product we can help you advertise to your target audience through the use of Google Ads.
Leverage the power of Social Media to your advantage to connect your target audience with your brand, service or product.
Through the power of Facebook we can help you to build brand awareness, grow your online presence, gather leads, and sell your products and services.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Ecommerce SEO services for your online store. Whether you use Shopify, BigCommerce, Magento or a custom CMS, our SEO experts can help increase online sales.
Create a website or webpages that not only align with your brand but also create a user-friendly experience.
Use video to grow your business. Our team of creatives and videographers, can script, plan and execute your next video shoot.
E-commerce refers to the selling of physical goods, services or online products over a digital network.
Through the use of social media advertising, google advertising, email marketing and SEO we helped to increase online sales by a huge 210%
Trust Motors wanted to have a marketing agency assist with their overall marketing strategy, whilst ensuring what they were doing was building systems to simplify their sales and marketing in house
Working with E-Commerce Businesses is in our range of expertise so when T-Shirt Sale needed some help we knew we could assist.
For Trustees Executors we built two dedicated landing pages alongside some animated assets to explain what each product was.
Karawhiua is a campaign created to help assist whānau, hapū, iwi, and Māori communities in accessing the right information on how to keep safe from Covid -19 and help prevent the spread.
With such a beautiful location, and so many potential collaboration opportunities, we developed a unique strategy to build their online presence.
Our involvement with Waterbourne has been an ongoing project and the results produced are nothing short of the highest quality for both usability and creativity
With very ambitious growth plans, we built a marketing budget for them to ensure it was realistic for these goals, where we built a plan to build a new website to ensure they were getting tangible results across all areas of the business
Image Interiors had a very clear goal in mind and we are happy to have delivered a website within an achievable budget they provided.
Karawhiua is a campaign created to help assist whānau, hapū, iwi, and Māori communities in accessing the right information on how to keep safe from Covid -19 and help prevent the spread.
“Nā tō rourou, nā taku rourou, ka ora ai te iwi”.
(With your contribution and mine, the people will thrive).
The campaign is guided by Te Puni Kōkiri (Ministry for Māori Development), and by Te Hiringa Hauora (Health Promotion Agency) with support from the Ministry of Health and the Unite Against COVID-19 teams.
Squid Group was asked to assist with the digital marketing and how to get the messages out online through advertising on social media apps such as Facebook, Tik Tok and Google Ads and videos (Youtube). The incentive being to drive up engagement on those platforms and encourage visitors to the website also whilst limiting the amount of commenting due to it being such a debated topic.
A few quick stats we delivered
The target of the campaign was to generate more interest in what Karawhiua can do to help assist Maori communities with any Covid - 19 queries. The various ads promoted on platforms had speakers encouraging viewers to continue to help prevent the spread of Covid-19.
To help Maori communities access the right information, Karawhiua campaign goal was to promote them to visit the website through the different platforms.
A key part of the campaign was promotion done through a series of videos titled Tō Uru Raumati, Have Yours? Which involved various well known Aotearoa artists encouraging Maori communities to do their part.
The campaign was effective and helped boost website traffic.
Advertising through the social media app Tik Tok helped ensure that a younger age range would also be engaged.
With the campaign being advertised on Tik Tok, we saw the following results:
The Facebook Ad Campaign was quite effective as we received good results. There was a high interest in the videos and the overall engagement was at a good level.
From the Facebook campaign we generated the following:
Another video platform used was YouTube, which resulted in a high level of engagement. Although the click rate was lower, the overall impressions had a significant impact.
Results from the YouTube campaign are:
The most popular video was Tō Uru Raumati, Have Yours? with 1,914 clicks.
The second was Tō Uru Raumati, Have Yours? Where is Everyone? with 577 clicks.
Thank you to all agencies involved with a special thanks to Loop Media for delivering such amazing content. Also a big thanks to Vision Thing.
We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia
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