By carefully selecting appropriate keywords associated with your business or product we can help you advertise to your target audience through the use of Google Ads.
Leverage the power of Social Media to your advantage to connect your target audience with your brand, service or product.
Through the power of Facebook we can help you to build brand awareness, grow your online presence, gather leads, and sell your products and services.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Ecommerce SEO services for your online store. Whether you use Shopify, BigCommerce, Magento or a custom CMS, our SEO experts can help increase online sales.
Create a website or webpages that not only align with your brand but also create a user-friendly experience.
Use video to grow your business. Our team of creatives and videographers, can script, plan and execute your next video shoot.
E-commerce refers to the selling of physical goods, services or online products over a digital network.
Oct 13, 2023
Although Promotions have been a longstanding feature within the Google Merchant Center, there is an exciting development: the introduction of Dynamic Promotions! This innovative addition revolutionises the way merchants can engage with their audience, providing a dynamic and personalised shopping experience.
Dynamic Promotions function by automatically adapting product prices and generating discounts to enhance a merchant's profitability.
This process is powered by Google's AI algorithms, which analyse key data points like the cost of goods sold (COGS), discount offers, and customer conversion feedback. With this information, Dynamic Promotions tailor the most effective and enticing offers to present to potential customers, ensuring a dynamic and engaging shopping experience.
As this is a new feature, there are some requirements for this to be implemented, but we have highlighted some of these below
From a user's perspective, dynamic promotions offer personalised discounts and adjusted prices. When clicking on a product, a coupon is instantly applied to the original price. This feature means the users are seeing the best possible offer.
We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia
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