We pride ourselves on crafting tailored digital marketing strategies that help businesses thrive. One of our recent success stories is our work with Ora Toa, a group of healthcare clinics within the Porirua and Wellington regions. We were approached by a partner agency 'The Sisters Consultancy' who requested we provide a plan to help them raise awareness about their services by telling their story through digital marketing.

 

Starting From Scratch

Ora Toa had never run digital ads before. They needed a robust strategy to introduce them to the world of online advertising and increase visibility for their services. With no previous ad campaigns, we ensured they had all the tools and insights necessary to succeed.

  • We created the following accounts: Meta ad account, Meta Pixel, Google Tag Manager, Google Analytics, Squid analytics dashboard (Clients can access this and view how the campaigns are going), monthly digital marketing reports, and shared Google Drive to easily add new assets.

  • We optimised their ads ensuring everything was ready to run effective campaigns.

  • Tracking & Pixels: We gathered data to measure campaign performance, ensuring the results could be fine-tuned for maximum impact.

 

9-Part Video Series

The Sisters Consultancy created a 9part series which we provided advice on and provided a timeline to ensure assets were scheduled to get best engagement. By using these videos in different campaigns, we were able to reach the right people at the right time, supporting Ora Toa’s goal of expanding its digital footprint and engaging the wider Wellington community. By using advanced targeting techniques, we made sure that the right people saw the videos.

We played an active role in planning and scheduling the release of the videos to ensure Ora Toa’s story was told cohesively across different campaigns.

• Told Ora Toa’s Story: They communicated the clinic’s mission, values, and unwavering commitment to enhancing community health.

• Engaged their Audience: Tailored to resonate with diverse yet niche demographics, the videos were strategically placed to connect with local communities and cultures, and others who could benefit from Ora Toa’s services.

By carefully timing and positioning the video releases, we ensured each campaign maximised its reach and impact, working towards the overall goal of raising awareness and fostering engagement with the healthcare clinic.

 

Conclusion

Working with Ora Toa was a fulfilling experience for us. It showed how powerful digital marketing can be when combined with a thoughtful strategy. We were able to create an ad campaign that not only raised awareness but also built trust and recognition for a clinic that is doing incredible work in Wellington.

If you’re ready to take your digital marketing to the next level and share your story with the world, get in touch. We’d love to help you achieve your goals and drive real results.

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We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia

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