Facebook marketing is one of the most common social media platforms used to generate awareness and sales online. This is why we often recommend a Facebook marketing strategy alongside a Google Ad & SEO Campaign.
Our Squids offer specialised Facebook and Instagram Marketing across the digital ecosystem. Whether you are looking for a company to manage you media budget, or create authetic creative, we can assist in building your social media presence.
Facebook and Instagram work hand in hand, like fish and chips, so we develop strategies which will work on both platforms.
Then the real work begins with the ongoing management, tracking and analysis of your campaigns, and automating as much as possible to leverage time.
As Facebook owns Instagram, the majority of campaigns are used across both platforms. Our Squids use HootSuite’s dashboard for managing multi-channel campaigns across the digital sea, or we can provide advice on how you can do this in-house.
By creating unique campaigns suited to your business we strategically manage ads to reach your daily catch quota. Offering one of the most versatile interfaces available, Facebook marketing offers insane lead potential across the board.
Using image format helps your ads blend in with your audience’s newsfeed, making it easier for you to get your product and/or brand across in a non-invasive way.
Using a moving format helps your ads be more eye catching in your audience’s newsfeed. It also helps you get your point across in a short amount of time, and in a visually captivating way.
Using the carousel format helps you display up to 10 images or videos within one ad. All images or videos have their own link which makes it easier for you to showcase similar products for your target audience.
4. Instant Experience
Using the instant experience format provides a full-screen experience of your brand which is a good way to be recognised, and highlight your products/services as well as your brand story.
Using the collection format opens an instant, full-screen experience which is as good as your audience visiting your website. Users can view, browse and purchase products/services from their phones which can lead to more conversions.
Your Facebook content marketing format will heavily depend on your objective. To find out what works best for your business, get in touch with a Squid.
With the ability to showcase your brand story, visually inspire your audience, and the endless options of engagement, Instagram marketing is getting bigger by the day. Offering a fresh perspective on marketing, it’s particularly successful with younger audiences.
Using photos help your ads blend in with a user’s feed, deeming them almost unrecognisable from their everyday content. Take advantage of this by creating visually aesthetic content marketing that meets your audience’s needs.
Using videos help you create a visually immersive experience in 120-seconds or less. Create beautiful, compelling content for your target audience that they’re sure to share with their friends and family.
Using carousels help you display multiple images and/or videos within one ad. All slides have their own link which makes it easier for you to showcase similar products or services for your target audience.
Using collections help you display integrated stories which visually inspire your audience through images and/or videos, encouraging them to browse and purchase your goods or services.
Using stories help you link new content to your audience who may not have caught your post due to the algorithm. Stories disappear after 24-hours, making them a valuable way to follow up on content marketing such as giveaways.
6. Explore Page
Using Instagram’s explore page can help you reach more users who are looking to expand their following and interests. This means you can hook your target audience, as well as similar audiences/demographics you might not have thought about.
All Instagram content marketing formats are valuable. To figure out which ones to leverage for the best return on investment, get in touch with a Squid today.
Both Instagram and Facebook offer specific market targeting which are ideal for local or national brands/businesses. For larger clients with an international customer base we also offer social media on alternative platforms such as LinkedIn and Twitter.
In the age of social media, digital marketing is crucial for growth and relevancy. To successfully grow your business through strategic social media marketing, get in touch with a Squid to ensure your Facebook marketing is driving the best return on investment.