Google Ads are a great way to get your business in front of potential buyers exactly when they’re looking for what you’re selling.
It’s important to cast your net wisely in the digital ocean so that you land conversion rates that would make any accountant happy. The best approach depends on whether you’re selling products or services, how quickly you want to grow your business, and your budget.
Google Ads are optimised by the use of keywords. Keywords are words or phrases tagged to match your ad with relevant terms potential customers are searching for. Choosing relevant keywords that cover both broad and niche areas of your product or service will help your ad campaign reach users that are more likely to turn into conversions.
It’s also important to include keywords such as [your area of expertise] + [city] which can lead to higher conversion rates as a potential customer including a city in their search is in buyer mode and therefore more determined.
If someone has browsed your website it’s very likely they were interested in your product/service, but they either weren’t ready to buy or your site couldn’t convert them. Just because a visitor didn’t turn into a conversion, it doesn’t mean you’ve lost them. Google Ads and social media such as Facebook and Instagram can be used to leverage each other through retargeting. You can retarget potential customers on another platform with an enticing offer, or simply make them feel familiar with your brand.
Retargeting works by following your visitors around the web, presenting your ads or content to them, to remind them to return to you to make a purchase. This technique is often used with abandoned shopping carts (incomplete sales). Whether you’re a new company or up against big fish, retargeting levels the playing field and is an extremely valuable strategy for turning bounces into conversions.
Your Google Ads success can be tracked in two ways:
Call tracking is essentially seeing how many people from Google Search Results engage with your Call To Action (CTA) button.
Call tracking can show you how many calls you’re getting from the ad, how many were answered, what areas calls are coming from, and how many minutes the calls last on average.
By taking advantage of evolving technologies and making constant changes, we can manipulate the advertising algorithms to show your ad campaigns to a whole new school of fish. The bigger your bait bucket (budget), the more fish you’ll reach and hook.
Our customers know that we’re professional fishermen and can use all our best tools in our fishing tackle to ensure your ads are fresh, unique and optimised, to help you stand out in the reef.