We love developing fun content for our clients, which engage with customers and provide marketing data to then advertise other services/products. When asked by Trustees Executors about how they should promote their two new offerings, Online Wills and Charitable Foundation , we decided to build two dedicated landing pages alongside some animated assets to explain what each product was.
These digital assets were to be used across all the major marketing platforms including Facebook, YouTube and Google Display Ads.
We always encourage businesses to use videos in the marketing mix, as it provides additional value to customers, ensuring you can demonstrate what you are selling easily and quickly. The benefit of animation is
It is no surprise that results sky rocket when you have interactive content people want to see, and that was obvious with this facebook campaign. Within the first 48hours we saw more conversions as website visitors, knew what to expect when arriving on each landing page for online wills and the charitable foundation.
With dynamic content, we have seen a cost/conversion reduction by more than 15%, alongside a more engaged audience which spends an extra 20seconds on the websites.
One important feature we wanted to include on the landing page, was the ability to have an ecommerce component which enabled quick and easy donations. This feature meant that we could use social media to drive traffic to the website and encourage website visitors to make a donation instantly.
This custom ecommerce donation widget, provides the required receipt to donors, automating the process, which ensures people can receive their tax credit.