• Digital Services
    All Projects

    Explore the range of digital services we offer here...

    By carefully selecting appropriate keywords associated with your business or product we can help you advertise to your target audience through the use of Google Ads.

    Leverage the power of Social Media to your advantage to connect your target audience with your brand, service or product.

    Through the power of Facebook we can help you to build brand awareness, grow your online presence, gather leads, and sell your products and services.

    Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.

    Use Tik Tok to grow your brand on one of the fastest growing social media platforms

    Ecommerce SEO services for your online store. Whether you use Shopify, BigCommerce, Magento or a custom CMS, our SEO experts can help increase online sales.

    Our Shopify SEO services ensure you can be found in the vast online ocean. Contact our Shopify experts for how we can grow your online store today.

    By carefully selecting appropriate keywords associated with your business or product we can help you advertise to your target audience through the use of Google Ads.

  • Creative Services
    All Projects

    Explore the range of creative services we offer here...

    Create a website or webpages that not only align with your brand but also create a user-friendly experience.

    Silver Stripe is one of the Content Management Systems (CMS) that we specialise in.

    Use video to grow your business. Our team of creatives and videographers, can script, plan and execute your next video shoot.

    E-commerce refers to the selling of physical goods, services or online products over a digital network.

    Shopify is an e-commerce platform that we use to help sell your products.

    Our team can assist in building your brand through website development. We aim to create websites that are unique to your brand and its goals.

    Attract, engage and retain your target audience through the various channels of content marketing.

  • Event Marketing
  • About
    All Projects

    Find out more about the Team of Squid who are helping you...

  • Insights
  • Contact
  • +64 21 2617 097
  • us

Animated Videos for Trustees Executors

We love developing fun content for our clients, which engage with customers and provide marketing data to then advertise other services/products. When asked by Trustees Executors about how they should promote their two new offerings, Online Wills and Charitable Foundation , we decided to build two dedicated landing pages alongside some animated assets to explain what each product was.

These digital assets were to be used across all the major marketing platforms including Facebook, YouTube and Google Display Ads.

 

Why Animated Videos?

We always encourage businesses to use videos in the marketing mix, as it provides additional value to customers, ensuring you can demonstrate what you are selling easily and quickly. The benefit of animation is

  1. They can be planned and created relatively quickly compared to a full video shoot
  2. You can create exactly what you are looking for within an affordable budget.
  3. You are not limited by actors, and for higher budgets you can include both
  4. Text is easier to integrate naturally, showcasing your marketing message both with image and text
  5. Brand colours are easily integrated, building greater brand recognition.
  6. Voice over artists are more affordable
  7. Video assets can then be used across other platforms which only require still imagery
  8. Marketing data from the videos can be used for other campaigns

Social media marketing with video

It is no surprise that results sky rocket when you have interactive content people want to see, and that was obvious with this facebook campaign. Within the first 48hours we saw more conversions as website visitors, knew what to expect when arriving on each landing page for online wills and the charitable foundation.

With dynamic content, we have seen a cost/conversion reduction by more than 15%, alongside a more engaged audience which spends an extra 20seconds on the websites.

Ecommerce Donations Feature

One important feature we wanted to include on the landing page, was the ability to have an ecommerce component which enabled quick and easy donations. This feature meant that we could use social media to drive traffic to the website and encourage website visitors to make a donation instantly.

This custom ecommerce donation widget, provides the required receipt to donors, automating the process, which ensures people can receive their tax credit.

More design case studies

Custom Illustrations & App Development
Waterbourne Branding & Event Management
Image Interiors Website Design
Back to all projects
Digital Services
About
Contact
THE SQUID WAY

We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia

Terms of Engagement

Copyright 2022 Squid Group. All rights reserved.

Group