Jul 25, 2024

A Career in Real Estate | Gabby Troutbeck - Success Realty Group

We sit down with Gaby Troutbeck, a seasoned professional in the real estate marketing realm. As the marketing mastermind for Bayleys & EVES across the Bay of Plenty, Waikato, and Taranaki regions, Gaby brings a wealth of knowledge to the table.

We dive into her move to Papamoa from Auckland City and explore how this shift has influenced her lifestyle and marketing strategies. Gaby shares her perspective on the current state of New Zealand's real estate industry, highlighting the dynamic changes agents are facing today.

From adapting to new market demands to leveraging innovative marketing techniques, Gaby discusses the importance of staying agile in an ever-evolving landscape.

Tune in to learn from one of the industry's best on how to navigate the challenges and opportunities within the world of real estate.

In today's real estate market, the approach to advertising properties for sale and promoting agents to attract listings has evolved. The key difference lies in the target audience and the message conveyed.

Advertising a Property:

When showcasing a property, the goal is to captivate potential buyers by telling the property's story. Video has become an essential tool in this narrative approach, offering a dynamic way to highlight features and give a sense of the lifestyle the property enables.

It's not just about displaying rooms; it's about creating an emotional connection, showing the flow of the space, and the potential for making memories.

Advertising to Attract Listings:

On the flip side, when agents advertise to gain listings, the focus shifts to building personal brand recognition. Agents must position themselves as trusted, knowledgeable, and successful professionals.

This involves strategic marketing that keeps the agent's name top-of-mind for homeowners considering selling. By sharing success stories, client testimonials, and market insights through various platforms, agents can establish a reputation that resonates with potential sellers.

Both strategies require a keen understanding of digital marketing trends, with a heavy weight on social media presence, and targeted online advertising. Consistency across these channels ensures that whether someone is looking to buy or sell, they recognize the agent's brand as a leader in the real estate market.

 

While property ads aim to create a vision of home for buyers, agent-focused ads build credibility and recall value, ensuring that when it's time to sell... or buy, homeowners know exactly who to call. Leveraging video content effectively can make all the difference in both scenarios, helping to tell a compelling story that attracts buyers and sellers alike.

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