Mar 7, 2025

How to Switch Your TikTok Account to an Artist Account (and Why You Should!)

If you're a musician using TikTok to promote your music, switching to an Artist Account is a game-changer. TikTok has become one of the most powerful platforms for music discovery, and having an Artist Account gives you exclusive tools to amplify your reach and engagement. In this blog, we’ll walk you through the steps to switch to an Artist Account and explore the benefits it offers.

How to Switch to a TikTok Artist Account

Switching from a regular TikTok account to an Artist Account is simple. Here’s how:

  1. Open TikTok – Make sure you're logged into your account.

  2. Go to Your Profile – Tap the profile icon in the bottom-right corner.

  3. Access Settings and Privacy – Click the three-line menu (☰) in the top-right corner and select “Settings and privacy.”

  4. Manage Account – Under “Account,” tap “Switch to Business Account.”

  5. Choose ‘Artist’ as Your Category – When prompted to select your category, choose ‘Artist’ or ‘Musician.’

  6. Connect Your Music – TikTok will ask you to verify and link your artist profile to your distributor or streaming services.

  7. Complete the Setup – Follow any additional prompts to finalize your Artist Account.

Once your account is switched, you’ll have access to features tailored for musicians.

Benefits of Having a TikTok Artist Account

Switching to an Artist Account unlocks several advantages that help you maximize your music’s reach and impact:

1. Exclusive Music Tools

  • Your music is featured in the TikTok Music Library, making it easier for users to discover and use your tracks in their videos.

  • You can highlight specific tracks on your profile to encourage engagement.

2. Profile Customization for Musicians

  • Add a music tab to your profile, showcasing your latest and most popular releases.

  • Gain access to track analytics, helping you see how your music is performing on TikTok.

3. Better Audience Insights

  • Get deeper analytics on who’s using your music, including demographics and engagement stats.

  • See which videos are trending with your tracks so you can engage with fans and amplify viral moments.

4. Boosted Discoverability

  • Your music gets more visibility in TikTok’s Sounds and Music Discovery sections.

  • TikTok prioritizes Artist Accounts when surfacing new music-related content.

5. Monetization & Promotional Opportunities

  • Some music distributors allow you to earn royalties from TikTok plays.

  • You can run promoted posts directly linked to your songs to drive more streams.

6. Early Access to New Features

  • TikTok often rolls out new features to Artist Accounts before they reach regular users.

  • Stay ahead of trends with beta access to promotional tools and music integrations.

Final Thoughts

Switching to an Artist Account on TikTok is a must if you're serious about growing your music career. With powerful music discovery tools, audience insights, and promotional advantages, you’ll have everything you need to turn TikTok into a key platform for success.

If you haven’t made the switch yet, now’s the time! Optimize your presence, engage with fans, and take your music career to the next level with TikTok’s Artist Account.