Global Event Digital Marketing Strategy

International Tour Advertising

With the local success in New Zealand after selling out multiple stadium tours alongside borders opening, L.A.B had a global tour planned across Australia, followed by the USA, UK and Europe.

Our role as their agency was to ensure they sold out each venue in locations they had never played at before. This was to be their first ever tour in the USA and Europe which provided a huge opportunity.

Digital Platforms Used

Event marketing can be a complicated beast, especially when launching in new areas where brands or artists have not been before. Because of this it is important to not limit where you are seen, leveraging a range of platforms that suit the region being targetted.

For this international campaign we leveraged

  • TikTok
  • Facebook & Instagram
  • Google Ads (Search and Display Ads)
  • YouTube Ads

Each of these played a strategic role in generating awareness, conversions and ticket sales for one of New Zealands best bands.

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