By carefully selecting appropriate keywords associated with your business or product we can help you advertise to your target audience through the use of Google Ads.
Leverage the power of Social Media to your advantage to connect your target audience with your brand, service or product.
Through the power of Facebook we can help you to build brand awareness, grow your online presence, gather leads, and sell your products and services.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Ecommerce SEO services for your online store. Whether you use Shopify, BigCommerce, Magento or a custom CMS, our SEO experts can help increase online sales.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Create a website or webpages that not only align with your brand but also create a user-friendly experience.
Use video to grow your business. Our team of creatives and videographers, can script, plan and execute your next video shoot.
E-commerce refers to the selling of physical goods, services or online products over a digital network.
Through the use of social media advertising, google advertising, email marketing and SEO we helped to increase online sales by a huge 210%
Trust Motors wanted to have a marketing agency assist with their overall marketing strategy, whilst ensuring what they were doing was building systems to simplify their sales and marketing in house
Working with E-Commerce Businesses is in our range of expertise so when T-Shirt Sale needed some help we knew we could assist.
For Trustees Executors we built two dedicated landing pages alongside some animated assets to explain what each product was.
Karawhiua is a campaign created to help assist whānau, hapū, iwi, and Māori communities in accessing the right information on how to keep safe from Covid -19 and help prevent the spread.
With such a beautiful location, and so many potential collaboration opportunities, we developed a unique strategy to build their online presence.
Our involvement with Waterbourne has been an ongoing project and the results produced are nothing short of the highest quality for both usability and creativity
With very ambitious growth plans, we built a marketing budget for them to ensure it was realistic for these goals, where we built a plan to build a new website to ensure they were getting tangible results across all areas of the business
Image Interiors had a very clear goal in mind and we are happy to have delivered a website within an achievable budget they provided.
Jul 12, 2023
If you've ever searched for information on Google, you've likely come across a featured snippet. These are the boxes that appear at the top of some search results, displaying a summary of the information that you're looking for. Featured snippets are designed to provide users with quick, concise answers to their queries. They are also an important tool for businesses and website owners looking to improve their online visibility.
Featured snippets are a type of rich snippet that appears at the top of Google’s search results. They are designed to provide users with a quick answer to their query without having to click through to a website. Featured snippets typically include a summary of the content on a page, along with an image or other visual element. They are also known as "answer boxes" or "position zero" because they appear before the first organic search result.
Featured snippets can be incredibly beneficial for businesses and website owners for several reasons. First, they can improve your website’s visibility in Google search results. Since featured snippets appear at the top of the page, they are often the first thing that users see when they search for a specific query. This can help drive more traffic to your website, as users are more likely to click on a featured snippet than they are on a regular search result.
Second, featured snippets can help establish your website as an authority in your industry. If your website appears in a featured snippet, it signals to users that your content is high-quality and relevant to their query. This can help build trust with your audience and improve your website’s reputation online.
Finally, featured snippets can help improve the user experience on your website. Since users can get a quick answer to their query from the featured snippet, they may be more likely to stay on your website and explore other content. This can lead to increased engagement and a better overall user experience.
Getting your website to appear in a featured snippet can be a challenge, but it’s not impossible. Here are some tips to help you optimise your content for featured snippets:
Focus on answering common questions: Featured snippets are designed to provide quick answers to common questions. To increase your chances of appearing in a featured snippet, focus on creating content that answers frequently asked questions in your industry.
Use clear and concise language: Featured snippets typically feature short, concise answers to a query. Make sure your content is easy to read and understand, and use language that is clear and to the point.
Structure your content: Google prefers content that is well-structured and easy to read. Use headings, bullet points, and other formatting elements to make your content easier to scan.
Optimise your meta descriptions: Google often uses the meta description of a page to create a featured snippet. Make sure your meta descriptions are clear and concise, and focus on answering the user’s query.
Featured snippets are an important tool for businesses and website owners looking to improve their online visibility. By following these tips, you can increase your chances of appearing in a featured snippet and driving more traffic to your website.
Our team here at Squid Group NZ are experts in the Google world. As a full-service New Zealand digital marketing agency we can help your business to deliver significant results not only on Google but on all digital platforms.
Contact our team of Google experts today to see how Squid Group can help.
We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia
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